Bonus Campaigns

Run limited-time bonus offers for the customers who'll act on them

Multiply the points a paid order earns, aim the offer at a Shopify customer segment, and set the window. When it closes, earning returns to normal on its own.

Three steps

Set up a campaign in one sitting


01

01

Pick your audience

All shoppers, or a Shopify customer segment you already use elsewhere.

02

02

Set bonus points

Multiply the points a paid order earns for the length of the campaign.

03

03

Schedule and launch

Choose start and end times, then let it run and close on its own.

Aim it properly

Target a segment, not your whole customer list

Bonus points cost you margin on every order they touch. Pointing a campaign at the customers who need the nudge keeps the spend where it changes behaviour.

Every Shopify customer segment is available as an audience
Reward lapsed customers without discounting for everyone
Push a slow month rather than a month that was fine anyway
Run all shoppers when the moment is genuinely storewide

Three steps

Set up a campaign in one sitting


A slow week

Lift orders in a quiet stretch without cutting your prices.

A launch

Give members a reason to be first through the door on a new product.

Win-back

Aim double points at customers who have gone quiet.

Peak season

Reward the orders you were going to get anyway with points, not margin.

One workspace

Every campaign in one place, before and after launch

Draft the next one, watch the live one, and keep a record of what each launch actually did.

Draft campaigns and keep them ready to launch
See what is live, what is scheduled and what has ended
Review every past launch in the campaign library
Count of campaigns created, ready to launch and segments available

Before you launch

One thing to check first

Bonus campaigns work with one active “Place an order” earning rule

If your points setup has several ways to earn from an order, simplify it before launch so the campaign has one clear rule to work with.

Why it works
A one-week bonus event moves orders without teaching customers to wait for a discount. The offer ends, and the habit stays.
Merchant name Brand name
Why it works
A referred customer arrives already trusting the brand. That is a starting point paid traffic never gets you.
Merchant name Brand name
Why it works
A referred customer arrives already trusting the brand. That is a starting point paid traffic never gets you.
Merchant name Brand name
FAQ

Common questions

A time-boxed promotion that multiplies the points a paid order earns. You set the audience, the multiplier and the start and end times. When the window closes, earning returns to your normal rate without you touching anything.

All shoppers, or any Shopify customer segment. Because the campaign follows Shopify's own segments, the audience you already use for email and ads is the audience you can reward.

Short. A few days to a week is long enough to move orders and short enough that customers do not learn to wait for the next one. Longer windows tend to shift spend rather than add it.

Bonus campaigns need one active "Place an order" earning rule to multiply. Tidy your points setup to a single order rule before launching, and the campaign multiplier applies cleanly on top.

Yes. Campaigns can be ended before the scheduled close, and every launch stays in the campaign library so you can see what ran, for whom, and for how long.

Bonus Campaigns

Run your first bonus campaign

Pick an audience, set the multiplier, choose the window. You can end it early at any point.

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