About Loyalty Palms

A loyalty program your customers actually want to use

We build loyalty software for Shopify merchants who would rather earn a second order than buy one. Points, referrals, VIP tiers and memberships live in one app, set up in an afternoon, and look like they were made by your own brand team.

Our vision

Build stronger relationships with the customers you already have through flexible tools created for modern Shopify brands.

Our mission

Give every Shopify brand the retention tools that used to belong to enterprise teams. We turn one-off buyers into members, members into advocates, and repeat purchases into predictable revenue you can plan around.

Built for Shopify

One-click install, native to checkout, customer accounts and POS.

Live in anafternoon

No developer, no theme surgery, no six-week onboarding call.

Every size

From first-year DTC stores to multi-location Shopify Plus brands.

Owned by you

Your members, your data, exportable whenever you want it.

Our story

It started with a store that kept losing good customers

Loyalty Palms began inside an ecommerce team, not a boardroom. We were running a Shopify store, watching first orders arrive at a healthy rate and second orders almost never follow. The loyalty apps we tried were either too rigid to fit the brand or too complex to launch without a developer.
So we built the version we wanted: earning rules a marketer can set in minutes, a widget that inherits the store's own styling, and reporting that answers one question honestly — is this program making money?
The app is new, and we like it that way. Every merchant who installs it in this first year shapes what ships next, and we still reply to support ourselves.

What sets us apart

Our core values

Merchant-led roadmap

Features come from support tickets and merchant calls, not a competitor feature matrix. If nobody asked for it, it waits.

Simple before clever

A program you can explain to a customer in one sentence beats one with thirty rules. We keep the defaults sensible and the advanced settings out of the way.

Honest reporting

We show incremental revenue, redemption liability and cohort behaviour, including the numbers that make the program look expensive.

Your brand, not ours

Every customer-facing surface inherits your styling. Our logo appears in your admin, not in front of your shoppers.
Where we are today

Early, focused, and building in the open

Placeholder figures — replace each with your real number as the app grows. Keeping them honest is part of the pitch.

Read our launch notes
2026

Year we launched on the Shopify App Store

5

People on the team, all in product or support

< 2h

Median first reply from a human

1 app

Points, tiers, referrals and memberships together

Read our launch notes
Our team

Small team, direct line

Five people building, supporting and answering the chat. When you write in, one of us replies.

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Founder name

Founder
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Product
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Engineering
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Customer Success
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Design
Get in touch

How we work

Three principles behind
every release

01

Ship small, ship often

Weekly releases instead of quarterly launches, so a request rarely waits more than a month.
02

Talk to merchants first

Every feature starts as a conversation with a store owner running a real program.
03

Leave nothing locked in

Members, points balances and history export in full, whenever you ask.

Let's start the conversation

Tell us about your store and what you want loyalty to do for it. We'll tell you honestly whether we're the right fit.
Start free on Shopify Talk to us