Privacy policy
Privacy Policy
Effective date: August 29, 2026
LoyaltyPalms has published this Privacy Policy to explain how we collect, use, disclose, protect, and store personal information. We know privacy notices can become long, so we have included a short summary first, followed by the full notice.
LoyaltyPalms provides a Shopify app that helps merchants run loyalty programs, reward points, VIP tiers, referrals, birthday rewards, discount rewards, store credit rewards, gift card rewards, customer communications, and related integrations.
Highlights of This Notice
- Customers of merchants: We usually process customer information on behalf of the Shopify merchant that installed LoyaltyPalms. Customers should contact the merchant first for questions, corrections, deletion requests, or complaints about store customer data.
- Merchants and staff users: We collect merchant business information and limited personal information so we can provide the app, support accounts, secure access, and improve our services.
- Website and support users: If you visit our website or contact support, we may collect contact details, support messages, device information, analytics information, and cookie data.
- Third-party integrations: Merchants may choose to connect services such as Brevo/PushOwl, Recharge, Mailchimp, Judge.me, Loox, Yotpo, Gorgias, and similar tools. We share only the data needed for the enabled integration to work.
- No sale of personal information: We do not sell personal information.
Application of This Notice
What this notice covers
This notice applies to personal information we collect or process when merchants install or use LoyaltyPalms, when merchant staff access the app, when customers interact with LoyaltyPalms-powered loyalty features, and when visitors use our website or contact our support team.
In this notice, "LoyaltyPalms," "we," "our," and "us" refer to the LoyaltyPalms Shopify app and related services.
What this notice does not cover
Merchants operate their own Shopify stores and decide how to use LoyaltyPalms. If you are a customer of a Shopify store, the merchant's privacy policy also applies to your store account, orders, purchases, marketing preferences, and other store activity.
This notice does not apply to third-party apps, websites, payment processors, email providers, shipping providers, or other services that merchants choose to use. Those services have their own privacy policies.
Changes to This Notice
We may update this Privacy Policy from time to time to reflect changes to our app, legal requirements, Shopify platform requirements, or our privacy practices. If we make changes, we will update the effective date above and post the revised notice on our website.
How We Process Personal Information
We process personal information to provide the LoyaltyPalms app, meet our obligations to merchants, keep the app secure, improve our services, communicate with users, and comply with applicable law. Depending on the situation, we may process information based on contract necessity, legitimate interests, consent, legal obligations, or another lawful basis available under applicable privacy laws.
| Category | Examples of Information | Why We Use It |
|---|---|---|
| Customers of merchants | Name, email address, phone number, Shopify customer ID, customer account status, date of birth if collected, loyalty points, VIP tier, referrals, rewards, discount activity, store credit activity, gift card reward activity, and related loyalty events. | To run loyalty programs, show customer reward information, award or redeem points, manage referrals, apply VIP tiers, issue rewards, sync loyalty data, and provide reports to the merchant. |
| Orders and products | Order ID, order date, order amount, products purchased, refund or cancellation status, product details, and reward eligibility information. | To calculate points, confirm reward eligibility, handle refunds or cancellations, support campaigns, and help merchants understand loyalty performance. |
| Merchants and staff users | Store name, MyShopify domain, Shopify shop ID, contact email, staff user information, app settings, billing or plan status, and support communications. | To create and manage accounts, provide app features, authenticate access, send service messages, provide support, and improve the merchant experience. |
| Credentials and integrations | Shopify access tokens, third-party API keys, integration settings, webhook configuration, sync status, and error logs. | To securely connect LoyaltyPalms with Shopify and merchant-enabled integrations, sync data, send events, and troubleshoot connection issues. |
| Website and support users | Name, email address, company/store details, messages sent to us, browser type, device information, IP address, cookie data, pages visited, and usage analytics. | To respond to questions, provide support, operate our website, understand usage, improve services, prevent abuse, and communicate about LoyaltyPalms. |
Payment Information
Shopify or third-party payment providers may process billing and payment information for app subscriptions or related charges. LoyaltyPalms does not intentionally collect full credit card numbers, debit card numbers, or bank account credentials directly from merchants or customers.
Sharing Personal Information
We may share personal information with employees, contractors, service providers, Shopify, and merchant-enabled integration providers when needed to operate LoyaltyPalms. These parties may help us with hosting, infrastructure, security, analytics, support, email delivery, notifications, data processing, and app functionality.
| Recipient | Purpose |
|---|---|
| Shopify | To install, authenticate, operate, bill, and maintain the LoyaltyPalms Shopify app. |
| Hosting, database, monitoring, and security providers | To host the app, store data, monitor performance, prevent abuse, and keep the service reliable. |
| Customer support providers | To manage support requests, diagnose issues, and communicate with merchants. |
| Analytics providers | To understand app and website usage, improve features, and identify performance issues. |
| Third-party integrations enabled by merchants | To sync loyalty data, send events, trigger notifications, support subscriptions, reward reviews, or connect other merchant-selected workflows. |
| Legal, regulatory, or safety recipients | To comply with law, respond to valid legal requests, enforce our rights, protect users, or investigate fraud or security issues. |
| Business transfer recipients | If LoyaltyPalms is involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be disclosed as part of that transaction. |
We do not sell personal information as the term "sell" is commonly understood under privacy laws.
International Data Processing
Personal information may be transferred to, stored in, or processed in countries where we or our service providers operate. Privacy laws in those countries may differ from the laws where you live. Where required, we use appropriate safeguards for international transfers.
Tracking Technologies
Our website and app may use cookies, pixels, local storage, log files, and similar technologies. These technologies help us keep users signed in, secure the app, remember preferences, measure website usage, understand product performance, and improve our services.
You can manage cookies through your browser settings. Some app or website features may not work properly if cookies are disabled.
Shopify Privacy Requests
LoyaltyPalms supports Shopify's required privacy webhooks, including customer data requests, customer deletion requests, and shop deletion requests. When Shopify sends us a valid privacy request, we process it according to Shopify platform requirements.
Exercising Your Rights
Depending on your location and applicable law, you may have the right to request access, correction, deletion, portability, restriction, objection, or withdrawal of consent for certain processing activities.
If you are a customer of a Shopify merchant, please contact that merchant first because the merchant controls most store customer information processed through LoyaltyPalms. If you are a merchant or website visitor, you may contact us using the details below.
We may need to verify your identity before responding to a privacy request. We may refuse or limit requests where permitted by law, such as requests that are repetitive, abusive, impossible to verify, or legally restricted.
Retaining Personal Information
We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the app, supporting merchants, maintaining business records, complying with legal obligations, resolving disputes, preventing fraud, and enforcing agreements.
When a merchant uninstalls LoyaltyPalms, we stop accessing that store's Shopify data. We may delete, anonymize, or retain stored data according to our legal, security, billing, backup, and compliance obligations.
Securing Personal Information
We use reasonable technical, administrative, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.
Sensitive credentials, including Shopify access tokens and third-party API keys, are stored securely and are not displayed again after saving. No online service can guarantee perfect security, but we work to protect the information entrusted to us.
Marketing Communications
We may send merchants service messages, product updates, support responses, and marketing communications about LoyaltyPalms. Merchants can opt out of marketing emails by following the unsubscribe instructions in the email or contacting us. We may still send non-marketing messages related to accounts, security, billing, or app operation.
Children's Privacy
LoyaltyPalms is intended for Shopify merchants and is not directed to children. We do not knowingly collect personal information directly from children. Merchants are responsible for ensuring their own stores comply with laws that apply to children's data.
Information From Third Parties
We may receive information from Shopify, merchants, merchant staff, customers who interact with loyalty features, integration providers, analytics providers, and support tools. The party providing the information is responsible for having the required rights, notices, and permissions to share it with us.
Merchant Responsibilities
Merchants are responsible for using LoyaltyPalms in compliance with applicable laws, including privacy, consumer protection, email marketing, SMS marketing, and consent requirements. Merchants should update their own store privacy policy to explain how they use LoyaltyPalms and any connected integrations.
Contact Us
If you have questions about this Privacy Policy, want to make a privacy request, or want to make a complaint about how we handle personal information, contact us at:
LoyaltyPalms Privacy Team
Email: support@loyaltypalms.com
Website: https://loyaltypalm.com
If your question is about a merchant's store, order, loyalty account, reward points, referral, or marketing message, please contact that merchant directly first.