A tier program groups members by how much they spend or earn, and gives each group better perks. Customers can see where they stand and what the next tier unlocks, which gives them a reason to keep buying from you rather than a competitor.

You choose the basis: total spend, points earned, or number of orders. Members are promoted automatically the moment they cross a threshold, and you decide whether status lasts a lifetime, resets annually, or runs on a rolling twelve months.

Start with a point multiplier, then add perks that cost you less than a discount: free shipping, early access, member-only products, priority support. Reserve anything expensive for the top tier, where the margin supports it.

A tier is earned through spending. A membership is bought — customers pay a monthly or annual fee for perks that start immediately. Many brands run both, with the paid club sitting alongside earned tiers.

Yes. An invite-only tier lets you add customers manually or by segment, with entry rewards granted on the spot and access revoked automatically when the invitation period ends.

Every tier name, badge, perk description and email is editable, and the member views inherit your storefront styling. Nothing has to carry our wording or our look.